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Since 1937, Public Opinion Quarterly has been the leading interdisciplinary journal for practitioners and academicians studying the development and role of communication research, current public opinion, as well as the theories and methods underlying opinion research. Such methods include survey validity, questionnaire construction, interviewing and interviewers, sampling strategy, mode of administration, and analytic approaches. Articles incorporate POQ's unique concentration on theoretical advances, along with tested applications throughout the social and behavioral sciences. POQ's comprehensive and diverse coverage includes such issues as political tolerance, holocaust denial, public policy, race the the police, political rhetoric and persuasion, and affirmative action.

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